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REPLAY

GROWING AS AN ARTIST ON LINKEDIN

Please notice that this workshop is only available in French.

If you want to discuss this topic with the art expert Annelise Stern, you can register to a one-to-one session: click here 

Create content that attracts the right people and build a personal brand as an artist that feels distinctive, consistent and compelling.​

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In this two-hour recorded workshop, Annelise Stern walks you through the foundations of effective personal branding for artists and art professionals. Learn to shape your message, find your unique angle and build a LinkedIn presence that opens doors to real professional opportunities.​

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2 hours in French - 55 euros

THE FOUNDATIONS: UNDERSTANDING PERSONAL BRANDING

  • How a strong personal brand can transform your career.

  • Become someone people turn to on LinkedIn without spending all your time there.

  • The pillars of a clear brand: value, vision, tone of voice and social proof.

  • Understand what your profile already says about you and how to change the impression it makes.

FIND WHAT MAKES YOU DISTINCTIVE

  • Identify your unique angle: the combination of experience, perspective and strengths that sets you apart.

  • Define the key messages you want people to remember.

  • Find your voice: expert, mentor, creative, challenger or a mix that feels like you.

  • Clarify your goals: clients, visibility, credibility or new professional opportunities.

BUILD A LINKEDIN PROFILE THAT DRAWS PEOPLE IN

  • Strengthen the three essentials: profile photo, banner and headline.

  • Write an About section that captures interest in ten seconds.

  • Turn your professional journey into a coherent, compelling story.

  • Create a profile that makes people want to get in touch.

CREATE CONTENT THAT WORKS WITHOUT FORCING IT

  • Explore four types of posts that perform well in 2026.

  • Develop a steady stream of content ideas.

  • Balance credibility, emotion, expertise and storytelling.

  • Build a realistic, effective posting routine even with a busy schedule.

GROW YOUR VISIBILITY

  • Understand how the LinkedIn algorithm works.

  • Use straightforward strategies to help your posts reach further, without gimmicks.

  • Expand your network with purpose.

  • Combine meaningful interaction with targeted relationship-building.

TURN VISIBILITY INTO REAL OPPORTUNITIES

  • Attract potential clients, collaborators and media interest.

  • Explain what you offer clearly in just a few lines.

  • Weave your work into your content without resorting to a hard sell.

  • Make LinkedIn a key channel for developing your career and business.

BONUS RESOURCES

  • A checklist to optimise your LinkedIn profile in 30 minutes.

  • Guided exercises to identify your angle and key messages.

  • Annotated examples of effective posts.

  • Reusable content templates: hooks, structures and calls to action.

  • A 30-day content plan.

ONE-TO-ONE SESSIONS

Book a private session with our art expert Annelise Stern to develop your LinkedIn strategy.

150€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

250€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

450€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

1,080€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

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