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REPLAY

GOING VIRAL ON INSTAGRAM

Please notice that this workshop is only available in French.

If you want to discuss this topic with the art expert Annelise Stern, you can register to a one-to-one session: click here 

Grow your visibility without paid ads or questionable hacks with a clear strategy and content that makes an impact.​

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In this two-hour recorded workshop, Annelise Stern breaks down the strategies behind reaching more than a million views organically: understanding the algorithm, telling compelling stories, choosing effective formats and helping your content travel further. Learn how to make your Instagram account a powerful platform for your work.​

​2 hours in French - 55 euros

THE FOUNDATIONS: UNDERSTANDING INSTAGRAM IN 2026

  • How the algorithm actually distributes content.

  • Why some posts take off while others go unseen.

  • Which engagement signals matter and which make little difference.

  • The winning combination: perceived quality, audience retention and shareability.

FIND YOUR EDITORIAL DIRECTION

  • Define your world: your message, visual style and storytelling angles.

  • Choose the content pillars that will establish your authority.

  • Develop a signature format.

  • Identify the questions, frustrations and contradictions that spark a response from your audience.

CREATE CONTENT THAT PERFORMS AND FEELS LIKE YOU

  • Explore high-performing formats: Reels, carousels and storytelling hooks.

  • Write an opening that stops the scroll.

  • Structure videos and carousels that hold people’s attention.

  • Balance expertise, storytelling, vulnerability and useful insights.

  • Use short, personal stories to build a connection with your audience.

TAKE YOUR REACH FURTHER

  • Create content people want to share a key driver of large-scale reach.

  • Explore five strategies for increasing watch time.

  • Use the amplification triangle: interaction, collaboration and timing.

  • Make the most of hashtags, captions and music without getting lost in technical details.

  • Repurpose strong content to extend its reach.

BUILD SUSTAINABLE GROWTH

  • Create a simple, effective content calendar.

  • Develop a repeatable production process without losing your creativity.

  • Turn visibility into an active community.

  • Give people a reason to come back for you, beyond any individual post.

TURN VISIBILITY INTO REAL OPPORTUNITIES

  • Convert views into followers who are interested in your work.

  • Naturally attract clients, partners and journalists.

  • Weave your offers into your content strategy.

  • Build a wider ecosystem around your account.

BONUS RESOURCES

  • A checklist for Instagram posts with the potential to exceed one million views.

  • Hook scripts and Reel structures.

  • Annotated examples of viral posts.

  • 20 ready-to-use content prompts.

  • Quick-reference guides to what to do (and what to avoid) in 2026.

ONE-TO-ONE SESSIONS

Book a private session with our art expert Annelise Stern to develop your Instagram strategy.

150€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

250€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

450€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

1,080€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

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