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REPLAY

WRITING A NEWSLETTER THAT HOOKS ART COLLECTORS

Please notice that this workshop is only available in French.

If you want to discuss this topic with the art expert Annelise Stern, you can register to a one-to-one session: click here 

Share more than updates. Bring readers into your artistic world. Build a lasting connection with your audience.​

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In this two-hour recorded workshop, Annelise Stern helps you create a newsletter that people genuinely want to read with a recognisable voice, compelling stories and a structure that draws readers in from the first line. Learn how to turn your practice, ideas and studio life into writing that connects with collectors, curators, collaborators and people who care about your work.​

 

​2 hours in French - 55 euros

THE FOUNDATIONS: WHAT MAKES A NEWSLETTER WORTH READING

  • Understand the role a newsletter can play in your career as an artist.

  • Discover what readers want and what makes them lose interest.

  • Explore four approaches: information, opinion, experience and transformation.

  • Create a newsletter that reflects your personality, artistic practice and professional goals.

FIND YOUR VOICE AND YOUR ANGLE

  • Find a tone that feels like you: personal, insightful, literary, direct or a mix of these.

  • Identify stories within your practice that create an immediate connection.

  • Define your newsletter’s promise: why should someone subscribe and keep reading?

  • Write with feeling and honesty without becoming overly sentimental.

STRUCTURE A NEWSLETTER THAT HOLDS ATTENTION

  • Build a clear structure that gives each edition direction.

  • Write an opening that captures interest in five seconds.

  • Create a narrative rhythm that keeps readers engaged to the end.

  • Share ideas and insights without sounding like a lecture.

  • Develop recurring sections readers recognise and look forward to, from studio notes to works in progress or exhibition reflections.

WRITE BETTER AND FASTER

  • Develop a style that is clear, natural and distinctive.

  • Learn to cut 30% of your text without losing depth.

  • Find the right length for your audience.

  • Build a writing routine that fits around your artistic practice.

GROW A COMMUNITY AROUND YOUR WORK

  • Give subscribers more reasons to open your emails.

  • Create editions people want to share.

  • Attract new readers without relying on a hard sell.

  • Use your newsletter to start conversations and create professional opportunities.

INTRODUCE YOUR WORK WITHOUT THE HARD SELL

  • Naturally weave in available artworks, exhibitions, editions and other offers.

  • Help interested readers take the next step towards buying or working with you.

  • Build trust through a consistent, thoughtful relationship.

  • Make your newsletter a central connection between your studio, website, exhibitions and wider audience.

BONUS RESOURCES

  • 10 ready-to-use newsletter structures.

  • A 15-minute checklist to strengthen your newsletter before sending.

  • Annotated examples of effective newsletters.

  • 30 compelling topic ideas.

  • A practical guide to writing openings that hook readers.

ONE-TO-ONE SESSIONS

Book a private session with our art expert Annelise Stern to write a newsletter that engages art collect

150€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

250€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

450€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

1,080€ includes:

An analysis and tailored recommendations prepared ahead of your session.
A personalized action plan delivered after your session.

Book a free appointment to know more

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