REPLAY
ART MARKET TRENDS IN 2026
What’s changing & What comes next
Please notice that this workshop is only available in French.
If you want to discuss this topic with the art expert Annelise Stern, you can register to a one-to-one session: click here
Understand the shifts.
Anticipate what’s next.
Adapt your strategy ahead of the curve.
In this two-hour recorded talk, Annelise Stern offers a clear, insightful look at the changes reshaping the art market in 2026. Drawing on her experience in the field, she explores how recent crises, new digital practices and changing relationships between audiences, artworks and artists are transforming the sector. A talk to help you understand where the art world is heading and find your place within it.
2 hours in French - 55 euros
THE TRADITIONAL ART MARKET: A MODEL IN TRANSITION
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The declining influence of the conventional gallery model.
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The rise of hybrid organisations: creative studios, collectives and artist agencies.
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What a new generation of collectors expects.
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The shift towards experiences rather than transactions.
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Why visibility is overtaking scarcity as a driver of economic value.
NEW ARTISTIC FORMATS
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The growth of work that brings together art, technology, performance and installation.
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Immersive experiences as new ways to connect audiences with art.
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NFTs and blockchain: a more settled market, established niches and responsible uses.
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Ephemeral art and participatory projects that respond to social challenges.
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The renewed importance of text, storytelling and manifestos.
THE RISE OF ART CAMPAIGNS WITH SOCIAL IMPACT
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How brands, institutions and local authorities are bringing art into their strategies.
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Art as a medium for cultural and political communication.
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Key themes: feminisms, the environment, identity and collective memory.
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Why artists are becoming strategic partners for businesses.
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Case studies spanning public installations, live brand experiences and hybrid campaigns.
THE VISIBILITY REVOLUTION
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Instagram, LinkedIn and TikTok: three key platforms for contemporary artists.
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How audiences actually discover artists in 2026.
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The role of niche communities and cultural influence beyond traditional gatekeepers.
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Artists gaining recognition outside established art-world networks.
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Moving beyond spectatorship towards an ecosystem built on engagement, participation and storytelling.
NEW BUSINESS MODELS
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From artworks to experiences: what audiences are willing to pay for.
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Brand / artist collaborations taking on more ambitious forms.
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Revenue streams: limited editions, royalties, licensing, workshops and consulting.
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The organisations finding success: studios, platforms and residencies.
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The growing importance of new approaches to cultural patronage.
TRENDS TO WATCH IN 2026 / 2027
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Artificial intelligence in co-creation, production and distribution and the new roles emerging around it.
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Art projects that connect places, climate issues and public participation.
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The return of shared narratives that bring communities together.
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The growth of hybrid venues: hotels, community hubs and temporary spaces.
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The rise of urban art initiatives and communication through public space.
HOW TO POSITION YOURSELF TODAY
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What artists, brands and institutions can do to stay relevant.
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Develop a clear, bold proposition that people can readily understand.
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Find what makes you distinctive in a crowded market.
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Think of your art or cultural programme as a medium in its own right.
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Identify the skills that will matter over the next two years.
ONE-TO-ONE SESSIONS
Book a private session with our art expert Annelise Stern to position your practice in today’s art market