REPLAY
PRICING YOUR ARTWORKS
This workshop replay is available in French only.
Learn at your own pace with Annelise Stern and apply the pricing method to your own work.
Build a clear, consistent pricing strategy for your artworks.
In this two-hour replay, Annelise Stern helps you account for your costs, build a coherent price list and prepare for sales in your studio or through a gallery. Learn when and how to adjust your prices as your practice develops.
2 hours in French - 55 euros
UNDERSTAND WHAT YOUR PRICE NEEDS TO COVER
-
Distinguish production costs, your remuneration and the public selling price.
-
Include framing, studio costs, transport, documentation and working time.
-
Identify the price below which a sale no longer supports your practice.
BUILD A COHERENT PRICE LIST
-
Set consistent prices across formats, techniques, series and career stages.
-
Position major works, smaller pieces and editions within the same price structure.
-
Understand how buyers compare your works and the prices attached to them.
SELL DIRECTLY AND WORK WITH GALLERIES
-
Include a gallery’s commission when setting your public price.
-
Calculate what you receive from a studio sale and a gallery sale.
-
Keep prices consistent across your studio, website and galleries.
-
Define your room for negotiation before speaking with a buyer.
-
Prepare a clear response to requests for a discount.
-
Use a worked example to build an initial price grid for your own artworks.
ADJUST YOUR PRICES AT THE RIGHT TIME
-
Recognise useful signals: regular sales, demand and new professional milestones.
-
Raise prices progressively while maintaining trust with existing collectors.
-
Rework an inconsistent price list, including when you have been selling too cheaply.
ONE-TO-ONE SESSIONS
Book a private session with Annelise Stern to review your prices and develop a strategy suited to your artistic practice.